Joe’s Steam Rice Roll started with Chef and Owner Joe Rong’s longing for a steamed rice roll—the way he had it growing up in China: fresh rice batter poured onto a tray, along with fresh meat and vegetables, and all cooked within a steamer.

Serendipitously, Joe’s quest for the ideal steamed rice roll led him back home to Taishan, China, where he learned from masters of the craft as a humble student.

What we do differently is how we make our rice batter: fresh rice grinded daily by a stone mill, and combined with our in-house secret mix to produce a one-of-a-kind soft and chewy texture. 

Our mission is to continuously improve and innovate to share our best version of an authentic taste of our culture with the World.


It's what's on the inside that counts

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136-21 Roosevelt Ave

Flushing, NY 11354

Canal Street Market

265 Canal Street

New York, NY 10013

36 St Marks Pl

New York, NY 10003



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Credit: Sixty First Productions